SEO
Google Explains Why Some Websites Use Multiple XML Sitemaps
Google explains why websites use multiple XML sitemaps, citing technical limits, content organization, and automation as key factors.
Search
Google Search
Google Begins Rolling Out March 2026 Spam Update Across Search
Google has begun rolling out its March 2026 spam update globally, targeting policy-violating content with changes expected to complete within days.
Google Introduces AI Mode Checkout and Branded Business Agents in Search
Google has unveiled AI Mode checkout, the Universal Commerce Protocol, and Business Agent chat, allowing shoppers to research and buy products directly in Search. The update signals a major shift in how ecommerce and discovery work.
Google Search
Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart
Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.
Google Search
Google Integrates Gemini 3 Into Search’s AI Mode, Expanding Advanced Reasoning Capabilities
Google has integrated Gemini 3 into Search’s AI Mode, introducing advanced reasoning, dynamic generative interfaces, expanded query fan-out, and interactive tools. The update marks the first same-day Gemini release in Search and will roll out to more U.S. users soon.
Google CTR Trends Show Shifts in Branded Searches, Query Length, and Industry Performance in Q3
New Q3 data from Advanced Web Ranking shows declining CTR for top organic results in branded, commercial, and local searches, while longer queries and select industries remain more stable. Key trends highlight shifting user behavior across Google search.
Adobe
Adobe Announces $1.9 Billion Agreement to Acquire Semrush
Adobe will acquire Semrush in a $1.9B all-cash deal, expanding its Experience Cloud with leading SEO and AI-driven visibility tools. The acquisition brings Semrush’s search, GEO, and competitive intelligence capabilities into Adobe’s marketing stack.
Google Q3 Earnings: AI Features Drive Search Growth and Record Revenue
Google’s Q3 2025 earnings highlight record revenue and rising search usage driven by AI Mode and AI Overviews. CEO Sundar Pichai says AI is expanding search engagement, not replacing it, as Alphabet invests heavily in Gemini and AI-powered search infrastructure.