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SEO

Google Explains Why Some Websites Use Multiple XML Sitemaps

Google explains why websites use multiple XML sitemaps, citing technical limits, content organization, and automation as key factors.

Google Search

Google Begins Rolling Out March 2026 Spam Update Across Search

Google has begun rolling out its March 2026 spam update globally, targeting policy-violating content with changes expected to complete within days.

Google

Google Rolls Out Personal Intelligence for AI Mode in Search

Google has begun rolling out Personal Intelligence in AI Mode, allowing Search to deliver personalized responses using data from Gmail and Google Photos. The opt-in feature is available to paid AI subscribers in the U.S. and raises new questions about privacy and publisher impact.

Google

Google Introduces AI Mode Checkout and Branded Business Agents in Search

Google has unveiled AI Mode checkout, the Universal Commerce Protocol, and Business Agent chat, allowing shoppers to research and buy products directly in Search. The update signals a major shift in how ecommerce and discovery work.

Google SEO

Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google Search Advocate John Mueller addresses the SEO vs. GEO debate, urging site owners to focus on audience data and referral traffic as AI tools like ChatGPT and Gemini reshape online discovery.

Google

Google’s Mueller Clarifies ‘Page Indexed Without Content’ Error in Search Console

Google’s John Mueller explains why the “Page indexed without content” status in Search Console is usually caused by server or CDN blocking, not JavaScript, and why the issue should be treated as urgent.

Google

Google’s Top Searches of 2025 Highlight a Year Shaped by AI, Global Events, and Everyday Curiosity

Google’s Year in Search 2025 reveals how AI, global events, politics, entertainment, and travel shaped what people searched for worldwide and in the U.S., highlighting a year defined by technological change, cultural moments, and public curiosity.

Google

Google Begins Rollout of December 2025 Core Search Update

Google has begun rolling out its December 2025 core search update, the third of the year. The update affects rankings globally and may take up to three weeks to complete, following earlier core updates in March and June.

Google Search

Google Pilots Social Channel Insights in Search Console

Google is testing a new Search Console feature that shows how social media profiles perform in Google Search, offering unified metrics for reach, queries, and content trends across web and social channels.

Google

Google Acknowledges Delays in Search Console Page Indexing Report

Google has confirmed delays in Search Console’s Page indexing report, affecting data freshness but not crawling or ranking. Site owners may see outdated indexing insights while Google works to resolve the reporting issue.

Google Search

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.

Google Search

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller says large background videos loading asynchronously are unlikely to affect SEO if primary content loads first. The clarification highlights best practices for lazy loading, Core Web Vitals, and video performance optimization.