Google Core Update, Crawl Limits, and Gemini Traffic Trends Reshape Search Landscape
Google rolls out the March 2026 core update, details Googlebot crawl limits, and sees Gemini AI referral traffic surge, signaling changes in search and indexing.
AI Search
Google Rolls Out Personal Intelligence for AI Mode in Search
Google has begun rolling out Personal Intelligence in AI Mode, allowing Search to deliver personalized responses using data from Gmail and Google Photos. The opt-in feature is available to paid AI subscribers in the U.S. and raises new questions about privacy and publisher impact.
Google SEO
Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow
Google Search Advocate John Mueller addresses the SEO vs. GEO debate, urging site owners to focus on audience data and referral traffic as AI tools like ChatGPT and Gemini reshape online discovery.
Microsoft
Microsoft Outlines How Duplicate Content Impacts AI Search Visibility
Microsoft explains how duplicate and near-duplicate content affects AI-powered search visibility, including how LLMs select representative URLs, why duplication weakens signals, and how consolidation and IndexNow improve AI search outcomes.
Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages
Google’s John Mueller says publishers don’t need separate Markdown or JSON pages for LLMs, emphasizing that AI systems already parse standard HTML. Experts note structured data matters only when platforms provide clear specifications.
Google Search
Google Integrates Gemini 3 Into Search’s AI Mode, Expanding Advanced Reasoning Capabilities
Google has integrated Gemini 3 into Search’s AI Mode, introducing advanced reasoning, dynamic generative interfaces, expanded query fan-out, and interactive tools. The update marks the first same-day Gemini release in Search and will roll out to more U.S. users soon.
Google Maintains Commitment to Structured Data Despite Select Deprecations
Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.
Artificial Intelligence
Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat
Perplexity AI partners with Snap in a $400 million deal to integrate its conversational answer engine into Snapchat, reaching 943 million users and signaling a new phase of AI search adoption through messaging platforms.
Google Search
Google Highlights Role of Digital PR in AI-Driven Search Recommendations
Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.
Microsoft
Microsoft Unveils Fall Release of Copilot With Expanded Memory, Search and Collaboration Features
Microsoft’s Copilot Fall Release adds memory, collaboration, search connectors, health tools, and voice tutoring. The update advances Microsoft’s vision for a more personal, cross-service AI assistant integrated across Windows, Edge, and Microsoft 365.
Microsoft
Microsoft on AI Search Visibility: Structure, Clarity, and the New Rules of Discovery
Microsoft has outlined how to make your content stand out in AI-driven search results. Learn how structure, clarity, and schema—not tricks—are shaping the future of visibility in Bing and Copilot’s AI-powered world.
Bing
Bing Pushes lastmod Tags as Key Signal for AI-Driven Search Indexing
Bing urges site owners to use accurate lastmod tags in sitemaps as a top signal for AI-powered indexing. Combined with IndexNow, this helps keep content fresh and discoverable—especially for large or frequently updated sites navigating the future of AI-driven search.